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From Made-In-China to Made-By-China: Newsmy and LightInTheBox Unveil Fashion Electronics to the World at $0.99

BEIJING, Dec. 19 /PRNewswire-Asia/ -- Top Chinese electronics brand, Newsmy, has launched a partnership with global online distributor, LightInTheBox.com, with an exclusive offering of US $0.99 MP3 players and mobile phones for this Christmas and New Year. This offer is available to customers of LightInTheBox from more than 100 countries. Their aim is to direct global attention to a new generation of ambitious Chinese manufacturers known not only by their OEM capabilities but also their ability to design innovative products for customers around the world. The event can be found at http://www.lightinthebox.com/html/Newsmy-Deals.html .
Commodities labeled with "Made-In-China" had been widely used by households across the world, yet these products are rarely designed by Chinese companies. On the other hand, Chinese brands like Lenovo and Newsmy are dominating in their domestic market with their own eye-catching products. Many believed that the lack of brand awareness and distribution power is the main obstacle that is preventing Chinese companies from going global. "The emergence of global companies from Japan or South Korea, such as Sony and Samsung, played a vital role for the emergence of these countries to a status of main stream player at the global arena. While the emergence of such great companies has not been easy for China for the past 30 years, I think the Internet provides a unique new opportunity for Chinese companies to shorten the gap with their global rivals in terms of customer understanding, brand awareness, and ultimately distribution capability," says Fu Yang, Managing Editor of Global Entrepreneur magazine, the China equivalent of Fortune Magazine.
"We are very excited to have this opportunity to let more global customers know about Newsmy products via LightInTheBox’s online shopping platform. Newsmy has been the No.1 selling brand in digital media players and mobile phones in China for four consecutive years now. LightInTheBox unveils our products to the end users outside of China directly, which cannot be achieved easily by traditional global trading. This is very meaningful to Newsmy, a well-known Chinese brand yet a newcomer to the rest of the world. The event will bring global customers to us directly, let them feel, experience and enjoy our products," says Haicheng Yu, Director of International Business at Newsmy.
"One of our missions is to bring to the world the best Chinese products available. Newsmy is clearly amongst the best of Chinese brands, and we are very committed to playing the part in spreading this message across the globe," says Kevin Wen, Co-Founder of LightInTheBox, "We also hope the $0.99-deal of trendy Chinese MP3 players and mobile phones could bring to people a pleasant surprise for Christmas after a long year of global recession. A Merry Christmas to all of our customers!"

About LightInTheBox:
LightInTheBox is a leading global value-added online distributor. It offers more than 50 thousand quality product selections to customers in more than 100 countries. It serves both end consumers and business customers who resell to end consumers.

About Newsmy
Founded in 1996, Newsmy designs, develops, manufactures, markets and supports a series of portable digital devices including portable multimedia players, portable storage devices (flash drive, portable hard drive), GPS, and mobile phones. In 2006, the China branch of the US magazine TWICE (This Week in Consumer Electronics), the world’s most reputable business newspaper of consumer electronics, granted Beijing Newsmy the Leading Consumer Electronics Enterprise Award for its achievements in the consumer electronics industry. Newsmy has a number of patents both in China and the rest of the world.

Media Coverage Contact Information: PRContact@LightInTheBox.com