E-Commerce Drives Green Commerce - LightInTheBox.com Votes for a Green Earth in Earth Hour
BEIJING, March 30 /PRNewswire-Asia/ -- LightInTheBox.com’s (http://www.LightInTheBox.com ) office turned their lights off from 8:30pm to 9:30pm on March 28th, in support of the Earth Hour global campaign. Their online chat representatives remained steadfast, lit candles during the lights out and continued their work. LightInTheBox also created a special feature (http://www.LightInTheBox.com/html/Earth_Hour.html ) for the occasion, calling out for participation in the Earth Hour campaign.
E-commerce itself is a green business. It is eliminating shop travel and providing direct shipping to save energy. “Turning off our lights is a small gesture to show we care. Protecting the environment is part of our beliefs here at LightInTheBox,” Kevin Wen, Co-founder of LightInTheBox, said. “We have put a lot of efforts into preventing climate change.” Several internal environmental programs were launched in LightInTheBox this year. For example, a variety of virtualization technology is used for documentation, presentation and communication. Cloud-computing technology is applied for data processing to avoid excess usage of servers. “We are proud that we are utilizing our expertise in information technology to protect the planet in every way we can,” Kevin Wen said. “When we created LightInTheBox, we wanted to establish a business that is economically yet environmentally sustainable”
Not only did LightInTheBox turn off their lights, but they also sent candles to their suppliers, as well as some VIP customers, to encourage them to take part in this global event. A local supplier from Hangzhou, China, was delighted about the human touch and put the candles into good use during the Earth Hour. “I am impressed by the thoughtfulness of the company, which also helped us to keep up with the global environmental awareness. It’s truly Light In The Box!” He commented in his thank-you email.
Earth Hour is a worldwide effort that’s trying to raise awareness about our global climate change. This year, Earth Hour transformed the selected hour into a global election, a fight between Earth and global warming. For the first time in history, people of all ages, nationalities, race and background, had the opportunity to utilize their light switch as a vote - Switching off your lights was a vote for Earth, leaving them on was a vote for global warming.
LightInTheBox is a leading global value-added online distributor. It offers more than fifty thousand quality product selections to customers in more than 120 countries. It serves both individual consumers and commercial customers.