Our natural cotton fiber is 49% longer than ordinary cotton fiber, increasing the strength of the fiber as well as its durability, which makes our fabric more soft and comfortable.

Because there are no additives added during production, our cotton retains its natural white color, unlike the the beige color of non-additive-free cotton.

Our cotton fabric is produced in locations with 28% more daylight than the average day, resulting in drier, fluffier cotton.

Our duvet covers are made exclusively of the highest quality fabrics, often used in 5-star hotels. Our fabric has a high thread count, resulting in softer, smoother, more breathable, and longer lasting duvet covers available on the market.

Normal duvet covers made with lower quality fabric are used in common hotels.The fabric has a low thread count, which is less breathable, rougher, and less durable.

We use reactive dyes in our dyeing, printing, jacquard, and embroidery. Reactive dyes combine with cotton fiber on a molecular level to create a bolder, more vibrant, and longer lasting color.

Normal dyes are cheap, and the dyeing process more simple. While less expensive to produce, colors produced by this process are not wear-resistant, and only suitable for darker colors, as the color resulting from the normal process is not vibrant and fades easily.